If you follow Celebration Bots, by now you might have seen a tragic attempt at PR spin by the NZ Herald last night. The piece’s writer, Ricardo Simich, has done a tragic bait and switch trick for Ms Iyia Liu. Pushing an otherwise controversial article about Iyia Liu into an irrelevant steaming pile of rubbish about Max Key and his long-gone ex, Amelia Finlayson.
As far as the Facebook comments confirm, it has done no favours for the show and raises some serious questions about a possible conflict of interest between NZME “reporters” and TVNZ’s public relations team.
What is the Herald’s obsession to continue promoting the glossy and false image of Iyia Liu?
What makes the Herald so desperate to promote someone that the public has no interest in reading about?
It seems that most readers did not make it beyond the first summary of the article, most commenters remained stuck on the issue of Max Key, largely ignoring the existence of BossBabes itself.
Ricardo Simich had previously founded a (now defunct) PR firm with Whale Oil’s Carrick Graham, and has been writing for the Herald, running its gossip column, “Spy.”
Despite Simich’s dismissiveness about the controversy surrounding his business partner and Dirty Politics, their attempt at running a PR firm together expectedly folded very quickly and quietly.
It is known that Simich has also founded his own PR firm, One Agency, which has been reportedly been responsible for seating celebrities for NZ Fashion Week.
Known as a prominent Auckland socialite, he is tasked with following Auckland’s elite, giving the rest of New Zealand a glimpse into the life of endless photo-ops and champagne.
Simich is frequently named in puff pieces, citing his cunning expertise in public relations, so it is no surprise that he would put his name to such a manipulative and deceptive article.
Recently, NZME’s Spy was invited to cover ED&i Body’s launch part, and as with any event, was given permission to publish the “insta-famous” influencers among other socialites who braved the event just to be featured in BossBabes.
Events that are photographed by Norrie Montgomery (who contracts for NZ Herald’s Spy), are often supported by sponsorships from G.H. Mumm, Ed&I Body’s launch was no exception.
To say the least, it is in the Herald’s best interest to forego journalism in order to secure photography at social events. No worries if Spy is the dusty unread corner of the Herald, it gets employees in the door of the afterparties.
Facebook profile for Ricardo Simich, with friends list featuring Liu
Ricardo Simich is a marketer selling vapourware as the news. The puff piece for BossBabes was a testament to someone who is incompetent and inappropriate for the national newspaper.